Studies conducted on the effectiveness of virtual tours state that 360° panoramic tours*:
Additional statistics:
80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services. (2006 Pew Internet & American Life Study)
A compelling use of virtual technology will keep visitors on your site, and will also keep them coming back. Increased viewer retention results directly in more bookings and greater sales in general.
Unlike most other marketing tools, Hotel Virtual Tours continue to earn you revenue until you decide to refurbish!
Statistics from REALTOR.COM show that listings with virtual tours get clicked on 40% more than listings without virtual tours.”
Susan Barber in the Business Development section of RISMedia’s Real Estate magazine (May 2006)
Unlike most other marketing tools, Hotel Virtual Tours continue to earn you revenue until you decide to refurbish!
Real estate listings featuring virtual tours are clicked on 40% more often than those using still photos alone. When asked, 75% of all prospects surveyed said that they preferred virtual tours to assist in the decision making process. (“Planet Home Study”, 2007)
Online viewers are 115% more likely to book a premise after viewing a virtual tour or video
Studies have shown that sites featuring virtual tours are viewed on average 3x longer that those without, which creates a greater customer bond and interest
Travelers making their arrangement on the Internet view an average of 3-4 websites before making their decision
According to a study by Best Western, hotels that feature virtual tours on their websites receive up to 48% more bookings than those that don´t
High quality images are the most important persuasive aspect of any website for 80% of all surveyed when deciding for or against a product or service
(”Pew Internet & American Life“ Study 2007)
Virtual Tours are used by more than 50% of all adult Internet users on a regular basis when performing Internet research. With strongly rising tendency. (”Clickz Stats“ Study 2006)
Real estate listings featuring virtual tours are clicked on 40% more often than those using still photos alone. When asked, 75% of all prospects surveyed said that they preferred virtual tours to assist in the decision making process. (“Planet Home Study”, 2007)
Inbound marketing costs 62% less per lead than traditional, outbound marketing.
That’s right—62% less. The average outbound lead costs $373. The average inbound lead costs $143. And as we love to say around here, “if it don’t make dollars, it don’t make sense.” Outbound marketing just don’t make sense anymore.
Hubspot Blog: http://blog.hubspot.com/blog/tabid/6307/bid/11414/12-Mind-Blowing-Statistics-Every-Marketer-Should-Know.aspx
* www.carlson.com; www.m-travel.com
